( MOST COMMON)
"Editorial" use is when the Client publishes the Work in their own editorial publication, for the purpose of educating and/or conveying news, information or fair comment opinion, which is available for sale to the general public, and which does not seek or accept sponsorship to, or in itself, promote a specific product, person, service or company.
“Publicity” use is when the Client submits the Work to an outside editorial publication (whether print or electronic) for Editorial use only, and the Client (or Agency) is NOT paying for that use or placement.
“Advertising” use is when the Client (or Agency) is paying for the placement of the Work on or in whatever media it appears.
“Collateral” use is when the Work appears in or on a platform that the Client (or Agency) wholly controls and produces, such as a company website, annual report, brochure, or social media profile, and is intended to promote a commercial product, service, personality or brand.
“Public Display” use is when the Work is shown or displayed in a Client maintained space, open to public viewing (i.e. corporate office, trade show, public event), and the Client (or Agency) is not purchasing Advertising space to allow for the placement of the Work within the media or location it appears.
"Unlimited" use includes all Editorial, Publicity, Advertising, Collateral, and Public Display uses of the Work, defined herein.
( LESS COMMON )
“Consumer” use is when the Media in which the Work appears is directed toward and/or available to the general public.
“Trade” use is when the Media in which the Work appears is directed toward specific industries, professions, or special interest groups for commercial, promotional or Advertising purposes, and is not available to the general public.
“Private Display” use is when the Work is shown or displayed in a non-commercial, private space, closed to public viewing, and the use of which does not promote a commercial product, service, personality or brand.
“Packaging” use is when the Work is printed or displayed on the packaging for a commercial or retail product.
“Point of Purchase" or "Point of Sale” (herein “POS”) use is when the Work is included in a non-paid placement Print or Electronic indoor display for the purpose of promoting a product, service or corporation, within a third party retail space or Client location.
“Out of Home” (herein OOH) is all paid placement displays viewable to the general public from any public or private space.
“Print” is all printed mediums excluding Packaging, OOH and POS.
“Web” is all mediums accessible exclusively via an internet browser or internet-based software.
“Broadcast” is all network and subscription television and radio outlets.
“Electronic” is all digital and Web mediums excluding Broadcast, TV, Packaging, OOH and POS.
